
Therefore, it is essential to know the current demographics of each of the social media channels. Not everyone needs to be on Snapchat or TikTok for example because these two networks reach an audience of mostly aged 18–24-year-olds. Learning h ow to be a social media manager and staying sane today is not easy, but I can help you get started.įirst figure out which networks make the most sense for you or for your clients based on audience, industry, topics, etc. In that case, you really have to pick and choose which network to spend precious time on. Not well, I may say especially if you are to engage on the network and participate in groups.

How Can You Focus on Multiple Networks at the Same Time?

To effectively use social media, you need both time and consistency. It doesn’t seem possible to consider 8 at a time.Įven the average person doesn’t have enough time to leisurely look through 8 social media networks daily. But seriously, clients are busy enough trying to work even one social media channel while running their businesses and living their lives in the real world. If I had to manage 8 social accounts per client, I’d likely go insane or at least pull my hair out. Is it a surprise to learn the average social media user has 8 social media accounts? When reading about it recently, I gasped in surprise- and I manage client social media accounts for a living!
